🦄 Unicorn ...

Deodorant cream, hemp gummies, drink to replace meals, Pinterest Predicts

👋 Hey there!

We at GlobalBees love Unicorns! So this week let’s look at the country that is proud to have the Unicorn as its national animal: Scotland, a part of the United Kingdom! 🦄

Let’s get to it…

🇬🇧 Global To Local: United Kingdom

Like in every other country, the pandemic has supercharged retail e-commerce in the United Kingdom as well. The UK is now amongst the top 5 e-comm markets in the world, with a revenue of USD 105 bn in 2020. This year the revenue split between e-comm and physical retail is expected to be 37.5 % and 62.5%, pushing e-comm sales further, to USD 237.52 bn. Cheers!

To demonstrate the nuances of trend, here’s a list of the top 25 fastest-growing D2C sites in the UK. The companies below range from fem-care, wellness, crafts etc.

Quick observations on trends in the UK: Shoppers prefer sustainable, plant-based care; show high indulgence in hobbies; prefer evolved fashion given homes are now the center of all activities (fitness, work, etc.). Read more here!

Here’re some interesting brands that have popped up in the UK recently (we would love to see your picks in the comments section below):

🤵 War Paint is breaking the stigma that makeup is solely for women and is exclusively going after Makeup for Men.

💦 Conchus has developed an all-natural ‘Deo’ Cream for under-arms for people with smelly body odor. No more under-arm blackening/ irritation by deo spray! Other offerings include soap bars and eco-friendly bathroom accessories.

💎 While we were still getting used to the idea of lab-grown meat, Kimaï is already selling lab-grown diamonds. These diamonds are grown in a lab, under the same heat and pressure as in the crust of the earth.

🌿 Veromin is offering CBD (hemp) gummies that can treat different afflictions like tension, sleep deprivation. Also, a brand named Goodrays is offering CBD-infused drinks for imparting these impacts.

🚬 Ripple offers botanical blends as a nicotine-free alternative to cigarettes. Catch these Ripples in the hands of every optimist smoke quitting bloke: they’re on the come up! 

💪Fusion of human + fuel = Huel, provides meal replacement edible bars, shakes, powder etc. It is UK’s answer to US’ Soylent. Huel contains all the nutrients you need to perform at your peak.

☕ Rewriting the rules of tea for a new generation, Offblak offers purpose-driven tea like joyful detox, skip your dessert, kick-start your day etc. Fancy a cuppa?

🗞️ Global Marketplace Updates

• TikTok overtook Google as the most visited website in 2021.

• Instagram is working on bringing NFTs to its app.

• TikTok has a growing music business, which could hurt Spotify.

• Fiverr rolls out a new Pinterest-like personalized discovery feature.

• Pinterest’s predictions for trends in 2022 - Alt-bashes to play a major role!

• Japan has invented a lickable TV screen that can imitate food flavors. Just when we started getting complacent about the depth of e-comm space!

📊 Graph-iti Of The Day

Check out the USD 94 tn world economy in one chart. 🤓👇 Just 4 countries — the US, China, Japan, and Germany — make up over half of the world’s economic output by GDP in nominal terms.

That’s all for today!

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Bye now. Have a cheeky Thursday, and see you soon!