A Scoop of Health 🍧
Marvellous Mrs. Nayar, Stylish Tupperware, Marketing "Never Have I Ever"!
Hello 👋 !
Hope you had a great weekend. Let’s charge you up even more with some D2C goss:
What’s in the news? 🗞️
💄Marvellous Mrs. Nayar
Nykaa went weekend shopping and invested in 3 companies for roughly INR 50 cr:
1) A 18.51% stake in science-focused beauty brand Earth Rhythm. A skincare acquisition after Dot & Key last year.
2) A 60% in Nudge Wellness, in partnership with Onesto (parent of Chemist at Play, Bare Anatomy, and SunScoop SPF) to create of nutraceutical & wellness products.
3) A 100% stake in the athleisure brand Kica (housed under Nykaa fashion amongst the likes of Nykd, Pipa Bella, Gajra Gang, IYKYK, and Likha).
But why is Nykaa making these strategic investments? In its attempt to create a community and commerce marketplace for women, along with horizontal expansion across offline, online channels, Nykaa has chosen to go deep, vertically too!
👩🍼 A digital nanny
Mylo, an online health tool and community platform for new and expecting mothers, raises USD 17 mn in funding led by W Health Ventures, ITC, Endiya Partners. Besides personalized content and an active community, Mylo offers its users D2C brands in personal care, premium Ayurveda and daily essentials.
👩🎤 Celebrity brands
Actor Rakul Preet backs health and nutrition startup Wellbeing Nutrition.
Actor Anushka Sharma invests in Children-focussed snack brand Brand Slurrp Farm
Singers Shankar Mahadevan & Kailash Kher make an endless alaap for Zepto.
Comedian Roshan Joshi is now promoting the brand with world’s first Portion-Controlled Chocolate (The Whole Truth Foods).
Curious about more Bolly celebs-run brands? Click here.
🍪 D2C Bites
Amazon India acquired Bengaluru-based social commerce startup GlowRoad in an all-cash deal marking an entry into the social commerce segment.
Delhivery, Ecom Express, and Xpressbees have simultaneously increased shipment charges by as much as 35-40% for logistics aggregators such as Shiprocket.
Brands that caught our eye! 🧿
❤️🩹 Nykaa for wellness
Cora is finding wealth in health with its curated marketplace for wellness. Healthy breakfasts, snacks, keto and vegan foods, kitchen staples, and superfoods, and lots more with assisted buying through nutritionists on board.
👖 Leisure sees no size
Aastey is India’s first sustainable athleisure brand for all body types and sizes. Their hero products; the “werk it” set and the gender-fluid jacket are the first of their kind in the performance fashion space for women. Their webstore features engaging properties like a fabric library, an option to join their tribe, sustainability tips, and more.
Trend of the Week: Kitchen Essentials 🔪
These D2C brands are giving a vibrant, stylish, and chic makeover to the Borosil jars and Tupperware bottles in your home with artisanal Home Décor:
Reads & Recommendations 🤓
2021 eCommerce Behavior Report by Semrush. A must-read!
Ever played “Marketing Never Have I Ever”? our turn - Never have we ever… embedded the wrong link in this newsletter!
Micro and macro trends in the Wellness space by RPSG Capital Ventures.
That’s all for this week!
Stay tuned for more insights about the D2C ecosystem in India.
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