King of the Jungle👑 🇸🇬
Curated Medicines, Scents For The Mind and, Social Media Cheat Sheet
👋 Hey there!
Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover:
🌎 Exciting products from e-commerce markets of the world
🗞 Developments in online marketplaces globally
📊 Fun facts about the D2C ecosystem
🇸🇬 Global To Local: Singapore
Picture-perfect skyline, vibrant city centers, Formula One night race amongst others attract millions of tourists to Singapore each year. But did you know Singapore is also attracting a bunch of new-age start-ups owing to its digital readiness, easy access to venture capital and higher consumer purchasing power. Let’s take a quick look at some numbers as we make these bold claims…
Singapore is on-point with the best of e-comm trends in the world: from social commerce, BNPL, influencer boom, to roll-ups/aggregators of D2C businesses. In fact, Shopee, one of Singapore’s home grown e-comm marketplaces is taking the world (nay Amazon) by the storm given the volume of its business.
Let’s take a quick dive into the Singaporean D2C brands that caught our eye:
💊 Take selfcare to the moon with Moom that empowers women with PCOS solutions through personalized supplements - just take the quiz and get arecommended set of every day herbal supplements e.g. de bloat, skin pack, calm pack, to deal with side effects of heavy PCOS medication.
🐽 A quick fix by SIX, that connects its designer scents with mental health to evoke happiness. It offers reed diffusers, pillow mist, nebuliser sets with aroma essence for cars, workplaces etc. to evoke, excite and evolve people.
🧼 DYK beauty industry produces 120 bn pieces of plastic/year? BHuman is solving for this issue with its powdered facewash, bodywash and haircare products that can be packed in bamboo, paper bottles. Whenever you want to activate, just add water!
🎙️ Promoting Creatopreneurs with AnyMind Group: which is collaborating with Singapore’s top social media influencers, to help them launch their own D2C brands like (NNCHANTED by Naomi Neo), with services like designing brand stores, setting up supply chain, analytics and more.
🗞️ Global Updates
Microsoft has introduced dynamic descriptions for Dynamic Search Ads, a feature that even Google hasn’t been able to provide to date.
Insta Reels are coming to Facebook too. Meta has already launched Facebook Reels to over 150 countries.
We might see ads on WhatsApp soon! (WhaaWhy?)
Linkedin debuting into podcast network
Ties well into LinkedIn’s other products — such as newsletters, live events, videos, and posts.
📊 Graph-iti Of The Day
That’s all for today!
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That’s all for today! We hope you enjoyed this mid-week treat. If you liked it, give us a ❤️ below! Also, if there is any specific country you want us to cover next week, do let us know in the comments section.