Ozzie Ozzie Ozzie 🇦🇺

Australian ecommerce, wine by the glass & Indian Celeb Insta Rankings.

👋 Hey there!

Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover:

🌎 Exciting products from e-commerce markets of the world

🗞 Developments in online marketplaces globally

📊 Fun facts about the D2C ecosystem

Let’s get to it…

🇦🇺 Global To Local: Australia

The Australian eCommerce market is projected to reach US$43 Bn in 2022 and is expected to grow by a CAGR of 14% to reach a market size of 70 Bn by 2025. Covid has propelled growth and a change in user behaviour. The usual suspects - electronics, food, fashion, beauty and furniture are the front runners contributing to this growth.

More than 30% have tried new brands, and more than 20% have tried new retailers, stores, and online shopping websites since the start of 2020. Buy Now Pay Later (BNPL) now contributes to around 10% of the payments.

Check out the projected ARPU growth. The toys category is on a tear.

Some key trends that we noticed include click and collect for all types of goods, including fashion, groceries and liquor. Sustainable and ethical shopping is at the forefront of Australian shoppers' minds.

Net Net: A great time for D2C Brands in Aussie Land!

Let’s dive into some super finds from the Down Under!

🧻How We Roll offers eco-friendly toilet paper and home essentials subscriptions. The company aims to help reduce single-use plastic and paper waste in our daily routines. Innovative offerings include tree-free toilet paper that is made from 100% recycled stuff using sustainable bamboo.

🍷A Glass Of sells wine by the glass. Sourcing wine from Australia’s best independent winemakers, curated by sommeliers from leading restaurants and delivered by the glass. If only we could convince them to start shipping the good stuff to India!

🩲Scarlet has developed a range of offerings around what they call Period Gear. The company has developed period underwear made from sustainable cotton. Its products are cruelty-free, paraben-free and 100% vegan.

🪥Hi Smile has created home teeth whitening kits. The company has built a community of beauty bloggers, whitening enthusiasts (yep there’s something like that), and influencers. Today, it has a community of 3 million users. Products range from whitening strips and colour correctors to whitening powders and kits.

🧳July creates awesome luggage which makes your eyes pop. They build sustainable longer-lasting luggage that is cheaper than traditional prices. Even go as far as offering a 100-day trial and lifetime warranty! The company has innovated like crazy and offers stuff like a cleverly designed ejectable battery that charges both your phone and your laptop when you’re on the run or a hidden laundry bag that keeps your worn items from making the rest of your clothes smelly. If it weren’t for the Omicron wave we’d be packing up our bags right about now.

🗞️ Global Marketplace Updates

• Taboola teams with Microsoft to launch audience network for advertisers looking to place native ads on the open web.

• The supply chain log jam. How did we get here? Check out Flexport CEO, Ryan Peterson’s take.

• Meta (the artist formerly known as Facebook ) sold 7M Oculus devices in 2021.

• Looking for Insta followers? Here’s the Indian celeb ranking on Insta

• Meanwhile in India has a new luxury gourmet e-store courtesy Tata

• Nike’s stock is getting an upgrade courtesy its metaverse moves

📊 Graph-iti Of The Day

At a market value of USD 3 trillion, Apple tripled its valuation in under four years. The world's most valuable company reached the milestone as investors bet that consumers will continue to shell out top dollar for iPhones, MacBooks and services such as Apple TV and Apple Music. Here’s what USD 3 trillion looks like in GDP terms.

source

That’s all for today!

If you like this newsletter and want to help it grow, please share it with your colleagues, followers, and friends. If you hate it, then send it to your enemies.

Bye Now & Stay Safe!