Social Dog 🐶 & Fancy Mouse 🐭
US Brands Issue Part II
“Creativity is the last unfair advantage we're legally allowed to take over our competitors” — Bill Bernbach
👋 Hello!
Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover:
🌎 Exciting products from e-commerce markets of the world
🗞 Developments in online marketplaces globally
📊 Fun facts about the D2C ecosystem
Today’s pick:
🇺🇸Going Global: USA (again!)
A few weeks back, we shared our first issue covering some Adorkable brands operating in the US, a country whose e-comm business is expected to hit over USD 875 bn in 2022!
As we mentioned, we can’t do justice to all the creative brands in the US that caught our eye in just one issue. Here we are, supplementing the list (we know you are hungry for more Adorkables too!)
PS: Adorkables mean a growing gang of disruptive brands, that deftly target Gen Z with a jarring visual aesthetic and an authentic emotional appeal.
☕ A Literal Coffee Blend Roast
Dark, medium, light roast - that’s how we have been describing our coffee beans, right?? CHAMBERLAIN COFFEE has a fun yet practical take on these references; it calls its coffee variants:
Night Owl Blend (Toasty with notes of dark chocolate)
Social Dog Blend (Brew meant for sharing, with notes of milk chocolate & cream)
Fancy Mouse Espresso Blend, Early Bird Blend, etc.
Chamberlain’s Coffee seems more than a drink, it is a way to connect at times...and, other times, just a way to wake up and get shit done!
It’s all in the name. BTW, Take a look at this supermarket selling its veggies with child-friendly names:
👃At Home Trial just got a heavenly smelling upgrade
Other than nose-gasmic fragrances like the sweet ash, way with woods, SNIF came up with a really unique trial program where users order a scent/candle bottle, This bottle comes with a free sample pack. If the user does not like the sample, she can simply return the big pack with no charges!
👞 Stylish men's shoes, made simple
Amberjack is selling a better version of a product that hasn't been innovated on in a long time, dressy leather shoes. Its technology makes leather undercover for comfort sneakers. These leather cum sneakers are designed by craftsmen in Portugal, (hence?) assuring their style for the suave.
🩳 Performance Inactivewear
JAMBYS - an ordinary comfort wear brand (boxer shorts, cloaks, etc.) with on-point marketing. Here’s their simple communication:
“Jambys are the 2020 work uniform, we all needed”
“I asked why boxers needed pockets. Then I wore a pair. Boxers need pockets. Buy your Jambys today.”
They also run a newsletter called ‘Downtime’ suggesting content to refer to during your (of course) downtime e.g. Best Movies Amazon has ever made, where to watch old sports videos on YouTube!
🗞️ Global Updates
Spotify is testing a TikTok-like discovery feed, following last week’s test of an “audio news feed” for podcasts.
Creators will be able to sell virtual goods in Meta Market including an experience.
Meta is strong-headed towards developing virtual currency for Facebook and Instagram users - digital tokens as rewards for users or creators to use within the platforms. ( This is their third attempt, please try and get it right this time )
Pinterest is finally policing - and has announced a comprehensive policy to combat false and misleading claims about climate change on its platform.
Shopify busts a move in the creator economy by acquiring Dovetail, an influencer platform for store owners.
Did you know that over half of Google search queries last year consisted of one or two words only? So much for the long tail? Know More.
📊 Graph-iti Of The Day
Automakers are some of the most recognizable brands in the world - let’s see how their logos have evolved over time…
That’s all for today! Have a great long weekend!
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That’s all for today! We hope you enjoyed this mid-week treat. If you liked it, give us a ❤️ below! Also, if there is any specific country you want us to cover next week, do let us know in the comments section.