The Vikings! 🇩🇰🇸🇪🇳🇴
Scandinavian e-comm, perfume subscription, fitness ring & most downloaded app
👋 Hey there!
Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover:
🌎 Exciting products from e-commerce markets of the world
🗞 Developments in online marketplaces globally
📊 Fun facts about the D2C ecosystem
Let’s get to it…
🇩🇰🇸🇪🇳🇴Global To Local: Scandinavia
Scandinavians are amongst the happiest people in the world! This is not all because of the beautiful landscapes of fjords, mountains, and northern lights but also their strong economy. While there’s still a lot of potential for growth of e-commerce in the Nordic, annual online shopping has reached almost 60 bn euros in 2021 in the backdrop of the pandemic.
On an interesting note, Sweden-based H&M became the first company to launch a virtual store in the metaverse (called CEEK City Universe) that would provide customers with a 3-D shopping environment, i.e. consumers can buy clothes that can be worn in a digital environment. CEEK City offers a variety of immersive VR experiences, ranging from theatres and music halls to sports stadiums and bars.
Let’s now dive into some super finds from Scandinavia, for the real world!
💦 Sniph lets one slay a new spray every month with its subscription service - sending users a new perfume every month to discover and try. Using a scent guide, Sniph’s experts make an assessment of a customer’s preferences and offers specific recommendations for her unique nose. Speaking of perfumes, there is another innovative brand, No Ordinary Scent, that uses Artificial Intelligence to analyze the content in users’ uploaded photos and make customized scents for them.
💍 Oura Ring accessory is making smartwatches a thing of the past. It offers a health tech wearable ring that delivers daily personalized sleep and overall health insights including heart monitoring. Guys, time to get put a ring on it!
🍺 Gnista makes you party like there is a tomorrow! Yes you read it right, Gnista (Swedish for ‘spark’) makes non-alcoholic liquor truly resembling a fine spirit. It includes flavours like Barreled Oak with warm spices and chocolate notes and Floral Wormwood with aromatic green herbs. This one you don’t have to drink responsibly!
🐶 Buddy Pet Foods offers clean and premium food options for your pet on a subscription. It offers multiple flavors delivered at the convenience of your doorstep periodically and also gives an option to personalize the meal for your pupper.
🗞️ Global Marketplace Updates
In an effort to compete with Amazon Go, Chinese e-commerce giant JD.com (rival of Alibaba) has opened two robot-operated stores in the Netherlands.
The Internet is obsessed with a new game called Wordle that is becoming the new trend for moment marketing on platforms like Instagram. Wordle users grew from 90 to 300,000 in less than 3 months, to a whopping 2 mn currently.
Instagram is working on a feature to allow brands to edit the order of posts on their feed and also an option for users to see their actual chronological feed as against the one curated by Insta’s algorithm at the moment.
Linkedin is launching Club-house style audio events this month.
📊 Graph-iti Of The Day
Instagram is benefiting from TikTok’s ban in India and has now reclaimed the top spot in terms of total global downloads. Take a look at the most downloaded apps of Q4, globally. Indian origin app Meesho takes a spot too!
That’s all for today!
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Bye Now & Stay Safe!